![]() ![]() SpongeBob’s zany charm is obvious and infectious, but his lasting popularity with children and grown-ups of all kinds - demonstrated by the ratings and the global sales of SpongeBob T-shirts, video games and bed sheets that rival the earnings of Bart Simpson and even Mickey Mouse - is daunting. To fete the show’s 10th anniversary, Nickelodeon plans to wring “SpongeBob” of every drop with a 50-episode weekend marathon on Friday that will include 10 new episodes, while its sister network, VH1, plans on Tuesday to show a documentary, “Square Roots: The Story of ‘SpongeBob SquarePants,’” that interviews its creator, Stephen Hillenburg, an illustrator and marine biologist many of its writers and animators media scholars and celebrities like the comedian Ricky Gervais, who explains with a smirk, “I like the fact that he’s yellow, I like the fact that he’s porous, and I like the fact that he wears pants.”Īnd while some of the I’m-so-cool-I-watch-“SpongeBob” cult status has worn thin of late, the series celebrates its first decade as popular as ever and without having disclosed any higher meaning to Bikini Bottom. David Bowie and Johnny Depp are among the many stars who boast or blog about having been guest stars. ![]() President Barack Obama said during the campaign that SpongeBob was his favorite television character, and that he rarely misses the show because he can’t it is always on in the Obama household. There was a theatrical-release movie version. There have been books, dissertations and seminars dedicated to the study of the fun-loving yellow kitchen sponge who lives in a pineapple under the sea. Adults have been trying to detect some sort of subtext to that cheerful, cheeky and almost inexplicably popular Nickelodeon cartoon series since it first bubbled to the surface a decade ago. It was ridiculous when some conservative religious leaders complained of a hidden homosexual agenda lurking behind the jellyfish and floating plankton of “SpongeBob SquarePants.” ![]()
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